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Computer giant Apple has made several moves in the past a few months (together with development in the iphone apps market space) which involves a well-kept secret attention in mobile advertising. Apple filed a patent application a few months ago that came to the focus among the public. The contents of that patent application point to a likely modification in the method that Apple could cash in on its products-both hardware and software, the software obviously is directly associated with iphone applications that have become so popular nowadays. The facts of the patent describe what Apple named as 'enforcement routine' application which means that the company will incorporate marketing into its hardware and software that consumers simply cannot bypass.

The patent also states the fact that customers would require to confirm that they have either viewed or listened to a commercial before being able to access the functionality features of the hardware. For example, customer couldn't use their iPod until they have watched the commercial and then punched in a code to confirm that the advertisements have been watched in their whole.

The array of hardware that Apple that is developing this software for ranges from the iPhone to the set top box TV, Apple TV, to a notebook, the iPod touch and many more. The catch is customers will have to endure a very savvy promotion scheme that ensure they're paying attention. If not, the system can just block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this software is not just the fantasy of an Apple engineer.

The ramifications of this sort of bold marketing move could very well rock the industry as we see the technique of opening the development of iphone 3g apps continue to fuel the amount of downloadable iphone apps; which in return makes apple's mobile marketing products that a lot more desirable.

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